WJTV News Channel 12 - Roanoke focuses on revitalizing Hershberger Road

Roanoke focuses on revitalizing Hershberger Road

Posted: Updated:
ROANOKE -

When you think of a good place to eat lunch chances are the Crossroads Mall area doesn't come to mind.

But within the last six months that stretch of Hershberger Road has added two popular chains, Cookout and Steak'n Shake.

"The city has encouraged development out here and investment out here for some time," said Roanoke City Economic Development Director Wayne Bowers.

He said a lot of that investment is beginning to payoff and this could just be the beginning.

"Our office has got other inquiries about other national brands wanting to locate in this area," Bowers said. "I think you're going to see a continuation of the growth we've seen here over the last few months."

But that growth almost stalled early.

Steak'n Shake General Manager Michael Howard said there was some hesitation moving onto Hershberger Road initially.

But as they say in real estate location, location, location.

That location happens to be right next to Advance Auto Parts Corporate Office, which is one of the largest employers in the Roanoke Valley.

"(Advanced Auto) definitely played a part in us being here," Howard said. "Just the revitalization of this whole row here on Hershberger made us realize that this is the place we wanted to be."

Now with two popular chain restaurants in place, Bowers said the future is looking bright.

"All the basic ingredients are here and I think you'll just see it continue to grow."

  • Most Popular StoriesMost Popular StoriesMore>>

  • April Mugshots

    April Mugshots

    Tuesday, April 22 2014 2:42 PM EDT2014-04-22 18:42:32 GMT
    Thomas Allen WinstonThomas Allen Winston
    The following are mugshots and charges of individuals arrested between April 1-4 by the Sullivan County Sheriff's Office.
    The following are mugshots and charges of individuals arrested between April 1-4 by the Sullivan County Sheriff's Office.
  • Update: Roanoke police investigating shooting in Schewels parking lot

    UPDATE: Roanoke police investigating shooting in Schewels parking lot

    UPDATE: Roanoke police investigating shooting in Schewels parking lot

    Thursday, April 24 2014 4:19 PM EDT2014-04-24 20:19:31 GMT
     Roanoke Police are investigating after a man was shot in the Schewels parking lot on the 3600 block of Ferncliff Avenue. Police says it does not appear to be a random act. One man was shot and taken to the hospital.
     Roanoke Police are investigating after a man was shot in the Schewels parking lot on the 3600 block of Ferncliff Avenue. Police says it does not appear to be a random act. One man was shot and taken to the hospital.
  • March Mugshots

    March Mugshots

    Monday, April 7 2014 12:49 PM EDT2014-04-07 16:49:38 GMT
    Michelle Marie Bussiere was arrested last week and charged with identity theft, forgery, theft under $500, among other charges.  (Source: Sullivan County Sheriff's Office)Michelle Marie Bussiere was arrested last week and charged with identity theft, forgery, theft under $500, among other charges. (Source: Sullivan County Sheriff's Office)
    This photo gallery features mugshots of individuals arrested in northeast Tennessee and southwest Virginia. 
    This photo gallery features mugshots of individuals arrested in northeast Tennessee and southwest Virginia. 
Powered by WorldNow

1820 TV Road
Jackson, MS 39204

Telephone: 601.372.6311
Fax: 804.819.5569
Email: wjtvnews@wjtv.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.