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Marketing and training platform for LinkedIn brings on Marriott Rewards, Sun Life, Univision and other global brands
PHILADELPHIA, Feb. 18, 2014 /PRNewswire/ -- PeopleLinx, provider of automated marketing and training solutions for LinkedIn, announced today that the company achieved 300% sales growth in 2013 and signed over 40 new brands. As brands create new sales, marketing and recruitment opportunities through LinkedIn, PeopleLinx has met demand for software that can manage employee training, content sharing and analytics at enterprise scale.
PeopleLinx has seen growing interest among Fortune 500 and Am Law 100 companies along with global accounting and consulting firms. Over the past two years, customer acquisition has doubled every 6 months. In the second half of 2013, PeopleLinx added over 20 new companies including Marriott Rewards, SEI Investments, Sun Life Financial, Drinker Biddle & Reath and Univision.
"We're thrilled by the way top brands are embracing PeopleLinx as their employees' gateway to social media," said Nathan Egan, CEO of PeopleLinx. "Companies are realizing there are tremendous marketing opportunities when they train and empower employees for social business."
The rise in customer acquisition followed a $3.2 million round of series A funding in March 2013 led by Osage Venture, Greycroft Partners and MissionOG. Funding and sales growth have allowed PeopleLinx to quadruple the team and develop new capabilities, which will be released soon.
Founded in 2009 as a social business consulting company by early LinkedIn employees, PeopleLinx re-launched in 2012 as a software-as-a-service (SaaS) platform designed to coordinate and grow social business.
"Everyone's employees are on LinkedIn. That's a huge opportunity to build brand awareness, drive traffic, and generate leads," says Egan. "We unlock that opportunity for our customers."
PeopleLinx helps employees create outstanding profiles, build relevant networks, distribute approved content and ultimately direct social networking towards business growth. Gamification motivates participation while analytics let management see who's engaging and what strategies are working.
While previously it was difficult to manage or track LinkedIn activity, PeopleLinx allows companies to manage social marketing across the entire workforce. The platform makes personalized profile recommendations, identifies valuable contacts and tracks content marketing metrics such as shares, likes and clickthroughs.
"Lots of companies are bringing in consultants to train employees on LinkedIn," says Egan. "We figured out how to automate that without sacrificing personalization. That makes us scalable and measurable, which is what every enterprise needs."
To learn more about PeopleLinx, visit www.PeopleLinx.com.
PeopleLinx turns employees into social marketers. Founded in 2009 by early LinkedIn employees, PeopleLinx gamifies best practices for LinkedIn and other social business networks. Our cloud-based solution helps employees optimize their profiles, build relevant networks, and engage their connections with targeted content. Customers include Fortune 500 leaders in banking, insurance, legal, high-tech, and professional services.
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