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SOURCE LDR Interactive
Total Traffic & Weather Network Named National Sales Partner for TopicPulse
CLEVELAND, Feb. 18, 2014 /PRNewswire/ -- LDR Interactive, a global leader in interactive broadcast technology, today announced the newly upgraded version of TopicPulse; a real-time social media monitoring system for newsrooms and content producers. TopicPulse scans social media including Twitter and Facebook, local message boards, comment boards, and news sources to track trending topics in a local market. In addition to tracking local and national topics, producers can also access trending video and images. The system then produces a user-friendly, real-time report that newsrooms can use to drive local, regional, and national content.
In addition to tracking trends, TopicPulse identifies which primary demo (gender and age group) is most inclined to engage with the topic on social media. Newsrooms also have access to a "glance" screen with trending topics for the brand's target audience, which can be utilized as a "heads up display" of the market. A Tweet Map feature showcases the market's most popular tweets and hashtags on a local map, enabling producers to create hyper-local content based on up-to-the-minute social trends.
"TopicPulse was inspired by feedback from the world's leading broadcasters, who said they were in critical need of a better way to track and monitor social media to produce news content," said Daniel Anstandig, CEO of LDR Interactive. "With those needs in mind, we built and optimized TopicPulse for broadcast and digital newsrooms and released the system on beta to LDR's media partners in 2012. Since then, we've seen tremendous momentum and positive results from media companies in all market sizes. TopicPulse provides newsrooms with the around-the-clock, critical social media insights needed to drive competitive content."
In conjunction with the system launch, LDR Interactive has partnered with the Total Traffic & Weather Network (TTWN) as the TopicPulse national sales partner. The TTWN sales team will serve as the major force behind local market integration of the platform in newsrooms across the U.S.
"We are thrilled to represent TopicPulse across the nation," said Mike Haake, SVP of Affiliate Sales for Total Traffic & Weather Network. "It's critical for newsrooms to keep track of the social media conversation happening in their local market. The speed of social is faster than ever today, and TopicPulse can provide newsrooms and content producers with the solution to track it and determine what's most relevant to their audience. We've looked at every product out there, and there's simply no better tracking system on the market today that gathers real-time data like TopicPulse. It takes the guess work out of what matters most in a local community."
"TTWN is an industry leader, delivering cutting-edge traffic and weather technology and content to broadcast TV and radio stations nationwide. TopicPulse is perfect match for their innovative team and portfolio," explained Anstandig.
Currently TTWN serves more than 200+ metropolitan areas including the 96 of the top 100 MSAs in the U.S. with traffic, weather and on-air talent. With the addition of TopicPulse to the TTWN sales asset lineup, Haake said his team can now offer a social media tool to media outlets. "It's all about engagement and relevance today. With our core service offerings, TTWN can now provide stations with traffic, weather and social media tracking all in one place," explained Haake.
The LDR Interactive/TTWN Partnership is effective immediately. TTWN will offer the TopicPulse software on a cash or barter inventory basis providing even more flexibility to stations integrating the patent-pending technology. For more information on TopicPulse, contact TTWN for a custom demonstration at http://www.ttwnetwork.com or visit the TopicPulse website at www.TopicPulse.com.
About LDR Interactive
LDR Interactive is a global leader in innovative interactive broadcast technology. The company's LDR.1 and LDR.Takeover platforms are on the air at over 300 radio stations, networks, and broadcast groups in the USA, Canada, Europe and Asia, reaching over 85 million listeners monthly. LDR empowers audiences to engage as real-time collaborators in on-air programming, automatically adjusting content based on audience input. LDR's new TopicPulse system provides valuable real-time information to newsrooms and content producers on which topics are getting local social buzz. More information is available on LDR at http://www.LDRinteractive.com
Total Traffic & Weather Network (TTWN) is the leading provider of traffic, transit and weather information in the United States. TTWN reaches more than 192 million monthly listeners across more than 200 markets, expanding its portfolio to include localized weather information such as surf and heat index reports as well as new sponsorship opportunities. With services to over 3,000 radio and 200 television affiliates plus automotive, navigation, internet, mobile and government partners, Total Traffic & Weather Network operates the largest traffic data gathering network, staffed with over 800 local traffic reporters, in the United States, Canada and Mexico. For more information visit http://www.ttwnetwork.com
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