InnovateLTC launches 'Beyond Beta' program to accelerate innovations to the 50+ markets - WJTV News Channel 12

InnovateLTC launches 'Beyond Beta' program to accelerate innovations to the 50+ markets

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10 emerging companies will receive up to $100,000

LOUISVILLE, Ky., Feb. 19, 2014 /PRNewswire/ -- InnovateLTC is proud to announce a new immersion program aimed at accelerating emerging companies in the 50+ space by validating their products, service models and technologies. InnovateLTC is part of Louisville's Lifelong Wellness and Aging Care cluster that includes more headquarters for aging related companies that anywhere else in the U.S. with $48 billion in annual revenues. 


The immersion program, 'Beyond Beta' will offer unparalleled access to "test tracks" in a multitude of organizations serving the 50+ market including Skilled Nursing, Home Health, Senior Living, Pharmacy, Health Insurers and consumers.  It also represents phase two of a primary partnership between InnovateLTC and Signature HealthCARE, which operates 90 skilled-nursing, rehabilitation and health care facilities in eight states. As many as ten applicants may be chosen to receive up to $100,000 in revenue and services, including coaching and direct feedback to enhance scalability.  The goal is to provide real-world venues for emerging companies to immerse their 50+ innovations rapidly into multiple market sectors. The program fosters relationships with potential consumers and purchasers along the entire health care continuum. The Beyond Beta program leverages all of InnovateLTC's partnerships within the academic community, health services providers and collaborative innovative  organizations that all focused on accelerating solutions to enhance both the quality of care and the quality of life for the global aging population.

"By creating a program with a customer feedback loop, InnovateLTC has developed a program unlike any other to connect the brightest emerging companies with their key markets. We listened to what entrepreneurial companies need execute a successful, scalable solution in the 50+ market," said Alicia Heazlitt, Director InnovateLTC. "We're confident this will enable emerging companies and developers to gain valuable consumer insights and strengthen their innovative solutions. The program is also open to other health care providers around the country who wish to engage these stellar companies and enable marketability and transformation within their communities."

"These immersions are for those innovative entities that seek to focus on rapid scale and product differentiation by engaging directly with world-class organizations serving the 50+ markets whom share our collaborative vision," John Reinhart, Founder & CEO

The application process opens Feb. 17 and will close April 15. Program participants will be announced soon after. Applications can be submitted at

For more information, contact Alicia Heazlitt at (502) 718-4004.

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