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SOURCE AT&T Inc.
Direct Response Channels will mix entertainment content with direct response advertising
DALLAS, Feb. 27, 2014 /PRNewswire/ -- AT&T* U-verse® TV customers can soon "relive the moments" from classic TV and music of the 60s, 70s and 80s – and even buy their favorites – with the launch of the Time Life Channel today.
The Time Life Channel will mix entertainment with direct response advertising. The programming will be available on Channels 229 and 359 in standard definition and 1229 and 1359 in high definition in the U-family and above packages.
"The Time Life brand instantly conveys quality and trust," said Chris Hearing of Direct Holdings. "Our customers enjoy watching the shows and often ask to purchase them in addition to the music collections advertised. Now they can tune in, watch, listen and buy their favorite collections."
The Time Life Channel will provide a deep portfolio of shows in six key genres and offer diverse programs: ClassicTV, Rock, Pop, Country, Oldies and Urban. Time Life will also offer nostalgic TV shows in entertaining packages, including The Dean Martin Variety Show, The Carol Burnett Show, The Six Million Dollar Man and Get Smart.
"The Time Life Channel brings AT&T U-verse customers a blast from the past with a bevy of memorable shows and great music. Our customers can relive the moments of decades past with this new addition to our lineup," said Lee Culver, vice president, Video Development, AT&T U-verse TV.
AT&T U-verse is the fastest growing TV provider in the U.S.** with a $13 billion annualized revenue stream in less than seven years since its initial launch in 2006. Geographic and service restrictions apply to AT&T U-verse services. For more information on AT&T U-verse - or to find out if it's available in your area - visit www.att.com/u-verse.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Claim based on comparison of major TV providers' percentage growth in subscriber counts and national market share data as of 3Q2013.
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.
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Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.
About Direct Holdings
Direct Holdings Global, most notably associated with the success of the Time Life brand, is a multi-channel marketer, distributor, and leader in entertainment and lifestyle direct-to-consumer marketing. The company's proven 360º go-to-market solution generates the promotional power needed to drive sales in today's crowded, competitive consumer marketplace. Other successful, respected brands in the company's broad portfolio include StarVista Entertainment, KitchenTek, and Lifestyle Products Group.
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