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Worldwide Mobile Phone and Smartphone ASV 2014-2017 Forecast

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SOURCE ReportBuyer

LONDON, Feb. 27, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Worldwide Mobile Phone and Smartphone ASV 2014-2017 Forecast

This IDC study examines the future trend of mobile phone (including feature phone and smartphone) average selling value (ASV), which IDC defines as the price of a mobile phone without a service plan. Mobile phone average selling value is expected to increase slightly in 2014, up 2.0% in 2013 to reach $211.42 in 2014. From there, the mobile phone ASV will remain essentially flat in 2015 before retreating slightly and reaching $206.10 in 2017, the final year of our forecast period.

"The decrease in mobile phone prices will be driven by the expected proliferation of smartphone volumes into emerging markets, where low prices will allow mass market adoption," says Ramon Llamas, research manager with IDC's Mobile Phones team. "In addition, feature phones from a volume perspective will be pushed down and their prices will follow suit.

"What makes this intriguing is how OEMs will position themselves both above and below our ASV as opportunities for volume, differentiation, and new segments allow vendors to position their portfolios accordingly," adds Llamas.

Table of Contents

IDC Opinion

In This Study

Methodology

Primary Data Sources

Secondary Sources

IDC's Worldwide Quarterly Mobile Phone Tracker

Definitions

Situation Overview

Future Outlook

Forecast and Assumptions

Market Context

Essential Guidance

Break Away from the Average

Incentivize with Creative Pricing

Learn More

Related Research

Synopsis

Table: Top 3 Assumptions for the Worldwide Mobile Phone and Smartphone ASV Market, 2014-2017

Table: Key Forecast Assumptions for the Worldwide Mobile Phone and Smartphone ASV Market, 2014-2017

Table: Worldwide Mobile Phone ASV by Region, 2012-2017 ($)

Table: Worldwide Feature Phone ASV by Region, 2012-2017 ($)

Table: Worldwide Smartphone ASV by Region, 2012-2017 ($)

Table: Worldwide Mobile Phone ASV by Device Type, 2012-2017 ($)

Table: Worldwide Mobile Phone ASV by Device Type, 2007-2017: Comparison of February 2013 and January 2014 Forecasts ($)

Figure: Worldwide Mobile Phone ASV by Region, 2012-2017

Figure: Worldwide Feature Phone ASV by Region, 2012-2017

Figure: Worldwide Smartphone ASV by Region, 2012-2017

Figure: Worldwide Mobile Phone ASV by Device Type, 2012-2017

Figure: Worldwide Mobile Phone ASV, 2007-2017: Comparison of February 2013 and January 2014 Forecasts ($)

Read the full report:
Worldwide Mobile Phone and Smartphone ASV 2014-2017 Forecast
http://www.reportbuyer.com/telecoms/handsets_devices/smartphones/worldwide_mobile_phone_smartphone_asv_2014_2017_forecast.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=NoCategory

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

©2012 PR Newswire. All Rights Reserved.

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