WJTV News Channel 12 - Kroger's Million Meals Challenge

Kroger's Million Meals Challenge

The three (3) major Universities in the Mid-South area; University of Memphis, Ole Miss and Mississippi State have challenged each other, along with their devoted alumni, to raise 1 Million Meals to help fight the hunger epidemic in Western Tennessee and Mississippi.

Along with Kroger, the three (3) campuses have all said that they can raise 1 million meals in what is being called "The Million Meals Challenge". All three (3) universities are confident that their students, faculty and alumni can out do the other universities.

"The Million Meals Challenge is an extraordinary opportunity for Kroger to mobilize team rivalry and join forces with the universities in the war on Fighting Hunger." said Joe Bell, Manager of Marketing and Public Affairs for the Kroger Delta Division. "If you look at the true spirit of this campaign, it is working together to raise awareness in our communities of the severity of Hunger; plus support the needs of their food banks, the Mid-South Food Bank and the Mississippi Food Network."

How can you support your University and participate in the Million Meals Challenge? There are three (3) ways to help raise meals:

? Donate Money – Visit TheMillionMealsChallenge.com website and select your school or Text MMC REBELS, MMC DAWGS, OR MMC TIGERS to 501501 to donate $10 on your phone bill.

? Donate Food – Collections at Kroger stores, (Starkville, Oxford and select Memphis stores), on campus events, and a final onsite "food drive" taking place at each school’s last home football and men’s basketball games, and special WJTV Challenge Food Drives.  

? Volunteer and donate your time and be a winner! Challenge your Student Body, School Organizations, and Alumni or challenge your local churches and businesses outside of your University to support your efforts to Feed the Hungry while winning "The Million Meals Challenge".

Kroger, Ole Miss Rebels, Memphis Tigers and the Mississippi State Bulldogs are counting on Western Tennessee and Mississippi to join their team to win the war on FIGHTING HUNGER.

Mid-South Food Bank fights hunger by collecting and distributing food to a network of more than 300 charitable feeding programs in west Tennessee, north Mississippi and east Arkansas. In 2011, Mid-South Food Bank distributed 10.3 million pounds of wholesome food and other grocery items to food pantries, soup kitchens, shelters, youth programs, senior programs, rehabilitation and residential centers, daycares and schools. www.midsouthfoodbank.org www.facebook.com/midsouthfoodbank @MSouthFoodBank

Mississippi Food Network is the only food bank located in the state and is headquartered in Jackson. We accumulate, store and distribute food and household items to more than 415 member agencies in our service area. Member agencies are either churches or 501c3 nonprofit agencies and are Emergency Food Pantries, Day Care Centers, Emergency Shelters, Group Homes, Soup Kitchens, Teen Centers, Alcohol and Drug Rehabs, Afterschool Programs, Homeless Shelters and Senior Citizen Programs. We serve more than 175,000 people each month through our member agencies and distribute more than 1.5 million pounds of food each month. To learn more about Mississippi Food Network, visit our website at www.msfoodnet.org.

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