WJTV News Channel 12 - KeHE Awarded Distribution Deal by Safeway

KeHE Awarded Distribution Deal by Safeway

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SOURCE KeHE Distributors

NAPERVILLE, Ill., June 12, 2014 /PRNewswire/ -- KeHE Distributors announced today that it has reached an agreement to become the Specialty and Natural foods distributor to Safeway's Texas Division (Randalls and Tom Thumb banners). Safeway operates 63 Tom Thumb stores in the DFW area, and 44 Randalls stores in the Houston and Austin areas.

KeHE logo.

"We are proud to have the opportunity to partner with and serve Safeway. Safeway's leadership values the insights and merchandising solutions KeHE brings to its retail grocery customers," stated Mike Leone, Chief Commercial Officer for KeHE Distributors. "We look forward to working closely with the Safeway team to help grow their business by keeping their assortment on-trend, and providing shopper-driven merchandising recommendations for that assortment."

KeHE, which already distributes specialty cheese to Randalls and Tom Thumb stores, will begin providing Specialty and Natural foods to the Division on September 1, 2014.

About KeHE
KeHE Distributors, based in Naperville, IL, provides Natural & Organic, Specialty & Gourmet, International & Multicultural and Fresh products to the chain grocery, independent grocery, natural food, and niche specialty retail channels throughout North America.

About Safeway
Safeway, Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America based on sales. It operates over 1300 stores in 19 states and the District of Columbia.

Ari Goldsmith, KeHE Senior Director of Marketing, Ari.Goldsmith@kehe.com

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