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WASHINGTON, June 15, 2014 /PRNewswire/ -- WOMAI.COM, a branch company of COFCO, launched its non-stop freight of American cherries in cooperation with China Eastern Airline on June 11th. This first-time chartered, non-stop freight of Chinese corporate for purchasing American cherries is an announcement of the formal implementation of WOMAI.COM's direct overseas procurement.
WOMAI.COM chose to purchase from Washington State, where the best fruits in American are produced this year. And according to the standard issued by Northwest Cherry Association, the best cherries, 10ROW, whose diameter is more than 26.6mm, are selected. The fruit would be hurt by sub-package, so they are packaged in tailor-made boxes in the plant in Seattle, and directly transported to China by a chartered, non-stop carrier. Chinese customers will have 50 tons total of these top fresh and delicious cherries.
American cherries are globally well-known, and has the honor of "diamond fruit", and the cherries produced in Washington are the elite agricultural product of export in America in June. However, the limit of transportation made it impossible to keep the fruits fresh when exported to China, in the past.
Mr. Gao Lin, the Director of fresh food procurement of WOMAI.COM said, "Usually, after the cherries were picked, they would be first transported to Los Angeles for quality testing and clearing customs, and they need to be sub-packaged before they were sold in China. So, at least it would take 2 days on the transportation, which made the cherries a little stale. Now, the non-stop carrier flies directly to China from Seattle, all the customs procedures will be completed as quickly as possible, and the 13-hour transport is only 1/4 as long than in the past. At meantime, cold chain logistics technology of WOMAI.COM guarantees the taste of the fruit."
"Chartered and non-stop" procurement of American cherries is the first step of the overseas procurement of WOMAI.COM in the US, which is a part of its strategy of "Buying globally, and selling globally". WOMAI.COM's direct overseas purchase may reach 500SKU by this year, total amount of import of high-end milk, juice, wine, olive oil and drinking water will be more than 1000 container, Mr. Gao Lin added.
American cherries are not the only "guest" visiting with the chartered and non-stop freight. Mangosteens from Thailand are being sold on WOMAI.COM now, and oranges from South Africa are also coming by chartered carrier by mid-June.
Being able to purchase overseas is a key indicator for a food-shopping website, which indicates the advantages of the purchase, customs and logistics of the website company, as well as minimizes costs, and the price. Therefore, WOMAI.COM plays a leading role in the competition of "quality product, low price" among the food-shopping websites.
"Chartered and non-stop" procurement of American cherries, which involves a Chinese food-shopping website of international competition, is also a part of the layout of WOMAI.COM's globalization. WOMAI.COM will build a platform for the import of qualified, directly-purchased foreign foods. High-end imported food will be more accessible to Chinese costumers with the overseas supply chains of WOMAI.COM.
Founded in 2009, WOMAI.COM is one of the earliest e-commerce websites for food shopping in China, which is a branch company of COFCO group, the largest supplier of diversified products and services in the agricultural products and food industry in China. Thanks to the COFCO's advantages of integration, direct global purchase, non-stop freight, self-run, guarantee of quality, full supply chain, whole-procedure cold chain, and professional systematic logistic, WOMAI.COM is known as the best, professional food shopping website in China.
Costumers will be able to buy the cherries on 13th at home from WOMAI.COM without going out for shopping.
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