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Global Functional Foods and Drinks Market

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SOURCE Reportlinker

NEW YORK, June 15, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Functional Foods and Drinks Market

http://www.reportlinker.com/p092491/Global-Functional-Foods-and-Drinks-Market.html

This report analyzes the worldwide markets for Functional Foods and Drinks in US$ Million by the following Product Segments: Cereals and Grains, Beverages, Dairy Products, Snacks, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 332 companies including many key and niche players such as -

Amway
BASF SE
Ceapro, Inc.
General Mills, Inc.
Kellogg Company

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Cereals and Grains I-4
Beverages I-4
Dairy Products I-4
Snacks I-4
Other Functional Foods I-4

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Prelude II-1
The Functional Foods & Beverages Ecosystem II-3
Trends Vary Across Different Functional Product Segments II-5
Table 1: Percentage Share of Functional Food Sales Worldwide
by Component (2013) (includes corresponding Graph/Chart) II-6
Developed Markets: Traditional Revenue Contributors II-6
Gut Health Products: Dominant in Japan and Europe II-7
Developing Countries Turbo Charge Future Market Growth II-7
Table 2: Global Functional Foods and Drinks Market -
Geographic Regions Ranked by CAGR (Value Sales) for
2013-2020: Asia-Pacific, Rest of World, Latin America, US,
Europe, Canada and Japan (includes corresponding Graph/Chart) II-8
India & China: Important Potential Future Markets II-9
Table 3: Ten Largest Populated Countries Worldwide (July
2013): Total Population (in Millions) by Age Group 0-14
Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
India, USA, Indonesia, Brazil, Pakistan, Nigeria,
Bangladesh, Russia and Japan (includes corresponding
Graph/Chart) II-10

Table 4: Ten Largest Populated Countries Worldwide (July
2013): Percentage Population by Age Group 0-14 Years, 15-44
Years, 45-64 Years, and 65+ Years for China, India, USA,
Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia and
Japan (includes corresponding Graph/Chart) II-11
Recession in Retrospect and the Road Ahead II-11
Current State of the Economy: A Key Growth Indicator II-13
Table 5: Economic Growth (%) Worldwide by Region: 2011-2014E
(includes corresponding Graph/Chart) II-14
Outlook II-14
Competition: Noteworthy Trends II-15
Functional Foods and Drinks: A Fragmented Market II-15
Table 6: Leading Players in the Global Functional Drinks
Market (2013): Percentage Share Breakdown of Value Sales by
PepsiCo Inc., Coca-Cola Co., Red Bull GmbH, and Others
(includes corresponding Graph/Chart) II-15
Consolidation: Shaping the Market Landscape II-16
Functional Food Paradox & Consolidation: A Glance at the Past II-16
F&B Companies Focus on Healthier Innovations II-17

Need for Regional and Cultural Customization II-17
Strong Research Backup and Media Publicity: Key Product
Differentiators II-17
Pharmaceutical and Food Companies Join the Bandwagon II-18
List of the Most Popular Functional Ingredients in 2014 II-19
Steadily Increasing Consumer Awareness Favors Manufacturers II-19
Innovative Marketing Strategies Define Product Success II-20
Private Label: Aggressive Foray II-20
Daily Dose Packaging System: Prominent Distributing Method II-20

2. MARKET TRENDS & DRIVERS II-21
Robust Demand for Functional Drinks: A Strong Growth Driver II-21
Table 7: Global Functional Drinks Market (2013): Percentage
Share Breakdown of Consumption (Volume) by Segment - Sports
Drinks, Enriched Beverages, Energy Drinks and Nutraceuticals
(includes corresponding Graph/Chart) II-22

Table 8: World Market for Functional Drinks (2013):
Percentage Share Breakdown of Volume Sales by Geographic
Region (includes corresponding Graph/Chart) II-22
Sports Drinks: A Highly Popular Mainstream Product II-23
Table 9: World Market for Sports Drinks (2013): Percentage
Share Breakdown of Value Sales by Geographic Region
(includes corresponding Graph/Chart) II-23
Technical Developments Put Sports Nutrition in Overdrive II-23
Energy Drinks: A Booming Market II-24
Table 10: Percentage Breakdown of Energy/ Health Drink
Consumption by Age Group (includes corresponding
Graph/Chart) II-24

Table 11: World Market for Energy Drinks (2013): Percentage
Share Breakdown of Value Sales by Geographic Region
(includes corresponding Graph/Chart) II-25
Sports and Energy Drinks Consumption No Longer Confined to
Athletes and Sportspersons II-25
Growing Popularity of Coconut Water II-26
Functional Beverages for Children Register Significant Growth II-26
Functional Beverages Make Inroads into Cosmeceuticals II-26
Functional Dairy Products: Most Innovative Functional Food
Category II-27

Rising Preference for Preventive Healthcare Augurs Well for
the Market II-27
Cardiac and Digestive Health Products Dominate Functional
Foods Market II-28
Heart Health Growing on a Healthy Note II-28
Key CVD Facts & Figures II-28
Joint and Eye Health: Future Promising Areas II-29
Mounting Healthcare Costs: A Blessing in Disguise for
Functional Foods & Drinks II-29
Impact of Healthcare Budget Cuts: A Review II-30
Table 12: Healthcare Spending as a Percentage of GDP in
Select Countries (includes corresponding Graph/Chart) II-30
Technology Advancements: Spearheading Growth II-31
'New' is the Buzzword II-32
Nutrigenomics: Vision of the Future II-32
Targeted Nutrition: The Next Generation II-32
Hybrid Drinks: Combining Functional and Soft Drinks II-33
Energy Shots: The Latest Buzz in Energy Drinks II-33
Recent Functional Drink Advancements II-33
Convenience Driven Innovations Bolster Market Growth II-35

Importance of Research & Development II-35
Marine Functional Food Ingredients: A Major Untapped Opportunity II-35
Health Benefits of Few Marine-derived Functional Food
Ingredients II-36
Rising Application of Omega-3 Fatty Acids in Functional Foods
and Supplements II-37
Table 13: Global Omega-3 Fatty Acids Ingredients Market
(2013 & 2020): Percentage Breakdown of Value Sales by
Application - Dietary Supplements, Functional Foods &
Beverages, and Others (includes corresponding Graph/Chart) II-38
Increasing Popularity of Soybean Functional Foods II-38
Probiotics & Prebiotics Gain Ground in the Functional Foods
Market II-39
Protein Supplements: Most Sought After Nutrients II-40
Functional Snacks and Bars Market to Witness Notable Windfall
with Rising Consumer Awareness II-40
Protein: Most Important Ingredient in Functional Snacks II-41
Functional Snack Bars: Simplicity Emerges as the New Norm II-42
Formulation Challenges Drive Product Innovations in Snacks
and Bars II-43
Sales of Mind/Mood Enhancing Products Gain Momentum II-43
Growing Prominence of Functional Foods and Drinks in Weight
Management II-44
Expanding Obese and Diabetic Patient Base: A Key Opportunity
Indicator II-44
Table 14: Obese and Overweight & Obese Population in the
World (2013): Percentage Share Breakdown by Region for US,

European Union, and Rest of World (includes corresponding
Graph/Chart) II-45

Table 15: Obesity Rates (%) in OECD Countries (includes
corresponding Graph/Chart) II-46

Table 16: Worldwide Prevalence of Diabetes Mellitus by
Region: 2012 & 2030 (includes corresponding Graph/Chart) II-48
Functional Foods Preferred Over Vitamin and Other Supplements II-49
Favorable Demographic and Economic Trends Strengthen Market
Prospects II-50
Aging Population: A Weighty Demographic Driver II-50
Table 17: Global Population Statistics for the 65+ Age Group
(2013E) (includes corresponding Graph/Chart) II-51
Rising Disposable Incomes Propel Functional Foods and Drinks
Sales II-52
Table 18: Annual Disposable Incomes in US$ '000 for Select
Countries (2012) (includes corresponding Graph/Chart) II-52
Longer Life Expectancy Bolsters Market Growth II-53
Table 19: Life Expectancy for Select Countries in Number of
Years (2013) (includes corresponding Graph/Chart) II-53
Shift Towards Less Invasive Treatments II-54
Shift in Consumption Pattern Drives Growth in Developing
Countries II-54
Emerging Nations Hotspots for Specialty Ingredient Suppliers II-54
Developing Countries: High Potential Markets for Omega-3
Products II-54

Nutrition Science: An Evolutionary Proof II-55
Recognition of Coffee as Functional Food II-55
PUFA: A Part of Regular Diet II-55
Vitamin Enriched Products: Boosting Market Growth II-56
Table 20: Global Vitamins Market (2013): Percentage Breakdown
of Market Share by Vitamin Type - Vitamin B, Vitamin E,
Vitamin C, Vitamin A, Vitamin D and Vitamin K (includes
corresponding Graph/Chart) II-56
Natural Vitamin E: A Cross-Sectional Exposition II-56
Organic Functional Foods: Crossover of Organics and Functional
Foods II-57
"Health through Diet": A Healthy Notation in Demand II-57
Nanoencapsulation Improves Delivery and Bioavailability II-57
Gelatin: An Important Ingredient in Functional Foods & Beverages II-58
Carotenoids: A Key Food Fortifier with Functional Properties II-59
Carotenoids of Marine Origin: Natural Colorants Used in
Fortified/Functional Foods II-59
Functional Foods and Drinks with Flaxseeds Become Popular II-60
Digital Marketing Opens Up New Avenues for Growth II-60
Cereals and Grains: A Steadily Growing Functional Food Category II-61
Breakfast Cereals II-61
Breads II-61

3. KEY ISSUES CONFRONTING THE MARKET II-62
Stumbling Blocks for the Functional Foods Market II-62
Table 21: Top 15 Reasons that Prevent Consumption of
Functional Food Products (2013): Ranked on the Basis of

Percentage of the Total Number of Respondents II-62
Are Functional Foods Really Needed? II-63
Regulation Issues Confronting Functional Foods & Beverages
Market II-63
Regulations to Further Tighten II-63
Consumer Welfare Organizations Pin Down on Functional Foods:
Some Condemn Others Commend II-64
Key Challenges to the Makers of Functional Foods II-64
Issues Using Probiotics II-65
Higher Product Costs to Challenge Market Growth II-65

4. PRODUCT OVERVIEW II-66
Definition of Functional Foods II-66
Extraction of Functional Foods II-66
From Plant Sources II-66
Oats II-66
Soy II-67
Flaxseed II-67
Tomatoes II-67
Garlic II-67

Broccoli and Other Cruciferous Vegetables II-67
Citrus Fruits II-67
Cranberry II-68
Tea II-68
Wine and Grapes II-68
From Animal Sources II-68
Fish II-68
Dairy Products II-68
Beef II-68
History of Functional Foods II-69
Consumer Expectations from Functional Foods II-69
Most Desired Consumer Health Benefits II-69
Dividing Catalyst for Functional Foods II-69
Nutraceutical II-69
Fortified Foods II-70
Medical Foods II-70
Dietary Supplements II-70
Safety Matters II-71
Absence of Regulations Leads to Safety Concerns II-71
Classification of Functional Foods II-72

Cereals and Grains II-72
Breakfast Cereals II-72
Breads II-73
Dairy Products II-73
Margarine and Spreads II-73
Yogurts II-73
Milk Products II-74
Other Dairy Products II-74
Beverages II-74
Tracing the Emergence of New Age Alternative Drinks II-74
Classification of New Age Functional Drinks II-74
Sports Drinks II-75
Energy Drinks II-75
Are Sports and Energy Drinks Synonymous? II-75
Enriched Drinks II-76
Nutraceutical Drinks II-76
Dairy Drinks II-76
Fruit Drinks II-76
Herbal Drinks II-76
Nutrient Enhanced Tea II-77

Other Drinks II-77
Snacks II-77
Bars II-77
Ingredient Profile for Meal Replacement Bars, High-Protein
or Bodybuilding Bars, and Weight-Loss or Diet Bars II-78
Energy Bars II-78
Ingredient Profile for Energy Bars II-78
Nutrition Bars II-79
Ingredient Profile for Nutrition Bars II-79
Candy and Gums II-79
Other Confections II-79
Other Functional Foods II-79
Functional Food Applications II-80
Heart Health II-80
Food Components and Heart Health Benefit(s) II-80
Cancer Prevention II-81
Gut Health II-81
Bone Health II-81
Immune Health II-82
Oral/Dental Health II-82
Physical Performance Enhancers II-82
Mental Performance Enhancers II-82
Other Areas of Application II-83

5. REGULATORY ENVIRONMENT II-84
What is a Health Claim? II-84
Few Authorized Health Claims II-84

FFDCA Classification of Foods II-84
Classification of Foods by FDA II-85
Foods as Dietary Supplements II-85
Foods as Foods II-85
Foods as Drugs II-85
Foods as Medical Food II-86
Foods for Special Dietary Uses II-86

6. PRODUCT INNOVATIONS/INTRODUCTIONS II-87
Vemma Nutrition Company Launches Renew Functional Beverage II-87
Neuro Functional Beverage Line to Offer New Flavors with Novel
Packaging II-87
Vietnamese Firms to Develop Functional Food Ingredient II-87
Avidus Launches Asantae IS2™ Functional Beverage II-87
Pulse Beverage and Geyser Beverage Expand Distribution Agreement II-87
Nuzee Launches Coffee Blenders™ in K-Cup Compatible Packs II-87
Frutarom Health Enters the Functional Food Market II-87
Vimto Soft Drinks to Offer 'Extreme' Energy/Sport Drinks II-88
Pinnacle Drinks Expands Its SoReal Beverage Line II-88
NP Nutra Develops Functional Food Ingredient from Purple Corn II-88
NP Nutra Develops Organic Spinach Powder for Functional Foods II-88
Rasna to Enter the Functional Beverage Market II-88
Edlong Launches New Functional Dairy Flavors II-88
Vemma Launches 'Verve Bold' Energy Drink II-88
UniK2™ Accepted for Functional Food Usage II-88
SOL Elixirs Launches Solixir Think II-89
Grassland Unveils Organic Butter II-89

Adams Foods to Launch MU Sticks II-89
LANILAI® Unleashes New Range of Relaxation Drinks II-89
Jamba Juice Company Introduces Novel Fruit and Dairy Beverage II-89
Bear Naked Launches Autumn Blend and Almond Crisp Energy Cereals II-89
Kashi Launches Kashi Indigo Morning and Kashi Simply Maize
Organic Cereals II-90
WILD Flavors Launches Exotic Energizer and Power Energy Drinks II-90
Kellogg to Launch Nutri-Grain II-90
Guayaki Launches Sparkling Drinks in Its Yerba Mate Line II-90
Mr. Pink Collections Rolls out Mr. Pink™ Ginseng Drink in
Hollywood II-90
Kellogg Launches New Product Ranges II-90
Live Better Brands Launches Way Better Snacks Series II-90

7. RECENT INDUSTRY ACTIVITY II-91
RiceBran Technologies Acquires H&N Distribution II-91
Balchem Corporation to Acquire SensoryEffects II-91
Back to Nature Foods Acquires Cookies/Snacks Business of
SnackWells II-91
Hershey to Acquire Shanghai Golden Monkey II-91
Sunny Sky Products Takes Over Turbo Energy Drink II-91
Thorne Research Forms JV with HerbalScience II-91
Smart Balance Takes Over Udi's Healthy Foods II-91
Bazi International to Take Over GT Beverage II-92
Enerbrite Technologies Takes Over SBSI Neutraceuticals II-92
PepsiCo Forms Joint Venture with Theo Muller Group II-92
Jel Sert Takes Over Solis Brands II-92

Campbell Acquires Bolthouse II-92
Minerva Dairy Joins Hands with Ilios Dairy to Introduce Greek
Yogurt Butter II-92
SanCor and Mead Johnson Nutrition Enter into a Joint Venture II-92
Kellogg Takes Over Pringles® Business of Procter & Gamble II-93
Attitude Drinks Signs Distribution Agreement with JJ Taylor
Distributing Florida Inc. to Distribute Its Phase III
Recovery II-93
Cott Acquires Suso's Drinks Range II-93
Beverage Partners Worldwide Forms JV with Nestle and Coca-Cola II-93

8. FOCUS ON SELECT GLOBAL PLAYERS II-94
Amway (US) II-94
Archer Daniels Midland Company (US) II-94
BASF SE (Germany) II-94
Ceapro, Inc. (Canada) II-94
General Mills, Inc. (USA) II-95
Groupe Danone SA (France) II-95
Kellogg Company (USA) II-96
Nestlé S.A. (Switzerland) II-96
PepsiCo, Inc. (USA) II-97
Red Bull GmbH (Austria) II-97
The Coca-Cola Company (USA) II-97
The Unilever Group (UK/Netherlands) II-98
Yakult Honsha Co., Ltd. (Japan) II-98

9. GLOBAL MARKET PERSPECTIVE II-100

Table 22: World Recent Past, Current & Future Analysis for
Functional Foods and Drinks by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-100

Table 23: World Historic Review for Functional Foods and
Drinks by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-101

Table 24: World 15-Year Perspective for Functional Foods and
Drinks by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2006, 2014, and 2020 (includes corresponding Graph/Chart) II-102
Functional Foods and Drinks Market Analytics by Product Segment II-103
Table 25: World Recent Past, Current & Future Analysis for
Functional Cereals and Grains by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2013 through
2020 (includes corresponding Graph/Chart) II-103

Table 26: World Historic Review for Functional Cereals and

Grains by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) II-104

Table 27: World 15-Year Perspective for Functional Cereals and
Grains by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2006, 2014, and 2020 (includes corresponding Graph/Chart) II-105

Table 28: World Recent Past, Current & Future Analysis for
Functional Dairy Products by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-106

Table 29: World Historic Review for Functional Dairy Products
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-107

Table 30: World 15-Year Perspective for Functional Dairy

Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2006, 2014, and 2020 (includes corresponding Graph/Chart) II-108

Table 31: World Recent Past, Current & Future Analysis for
Functional Beverages by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-109

Table 32: World Historic Review for Functional Beverages by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-110

Table 33: World 15-Year Perspective for Functional Beverages

by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2006, 2014,
and 2020 (includes corresponding Graph/Chart) II-111

Table 34: World Recent Past, Current & Future Analysis for
Functional Snacks by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-112

Table 35: World Historic Review for Functional Snacks by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-113

Table 36: World 15-Year Perspective for Functional Snacks by

Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2006, 2014,
and 2020 (includes corresponding Graph/Chart) II-114

Table 37: World Recent Past, Current & Future Analysis for
Other Functional Foods by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) II-115

Table 38: World Historic Review for Other Functional Foods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-116

Table 39: World 15-Year Perspective for Other Functional Foods
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2006, 2014,
and 2020 (includes corresponding Graph/Chart) II-117


III. MARKET


1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook¬ III-1
Functional Foods & Drinks: Market Overview III-1
Recession Slows Down Demand for Functional Foods & Drinks III-2
Market Scenario Post Recession III-2
Fact File for the Functional Foods and Drinks Market III-2
Factors Driving Growth III-3
Favourable Diet Trends Drive the US Functional Foods Market III-4
Factors Restraining Growth III-4
Functional Foods Market III-5
Table 40: US Functional Food Consumption by Component in
2013: Percentage Share Breakdown of Consumption for
Protein, Calcium, Potassium, Fiber, B Vitamins, Vitamin C,
Vitamin D, Omega 3 Fatty Acids (includes corresponding
Graph/Chart) III-5
Profile of American Functional Food Consumers III-6
Health Concerns among American Consumers III-6
Key Statistical Data III-7

Table 41: Leading Players in the US Nutritional Snacks
Market (2012): Percentage Share Breakdown of Value Sales
for Kraft Foods, Diamond Foods, Frito-Lay, Snak Club,
Kar's Nut, Private Label and Others (includes
corresponding Graph/Chart) III-7

Table 42: Leading Brands of Nutritional Snacks in the US
(2013): Percentage Share Breakdown of Value Sales for
Planters, Planters Nutrition, Snak Club, Frito-Lay,
Private Label and Others (includes corresponding
Graph/Chart) III-7

Table 43: US Energy and Nutrition Bars Market (2013):
Percentage Share Breakdown by Retail Channels - Mass
Market, Health and Natural Food Stores and Others
(includes corresponding Graph/Chart) III-8
Protein Ingredients Market III-8
US Mineral Fortification Market III-8
Table 44: Mineral Fortification Market in the US (2013):
Percentage Share Breakdown of Value Sales for Fortified

Mineral Type - Calcium, Iron, and Magnesium (includes
corresponding Graph/Chart) III-8
Functional Drinks Market III-9
Table 45: Functional Drinks Market in the US (2013):
Percentage Share Breakdown of Consumption (Value) by
Segment - Energy Drinks, Sports Drinks, and Nutraceuticals
(includes corresponding Graph/Chart) III-9

Table 46: Leading Players in the US Functional Drinks
Market (2013): Percentage Share Breakdown of Value Sales
for PepsiCo, Red Bull, Coca-Cola, and Others (includes
corresponding Graph/Chart) III-9

Table 47: Leading Fortified/Functional Drinks in the US
(2013): Percentage Share Breakdown of Sales for Gatorade,
Glaceau, Red Bull, Monster, Minute Maid, Tropicana and
Others (includes corresponding Graph/Chart) III-10
Reaching the Mainstream III-10
Sports and Performance Beverages III-10
Table 48: Leading Non-aseptic Sports Drinks Brands in the

US (2012): Percentage Breakdown of Dollar Sales for
Gatorade Perform, Powerade ION4, Gatorade, Gatorade G2,
Powerade Zero, Gatorade Frost, Gatorade Cool Blue, G2,
Powerade and Others (includes corresponding Graph/Chart) III-11
Fresh Fruit Juices and Herbal Drinks III-11
Energy Drinks III-12
Table 49: Leading Energy Drink Brands in the US (2013):
Percentage Share Breakdown of Value Sales for Red Bull,
Monster Energy, Rockstar, NOS, Java Monster, Amp, Full
Throttle and Others (includes corresponding Graph/Chart) III-12
Soy III-13
Tea III-13
Enhanced Water III-13
Market Trends III-13
Baby Boomers - A Prime Target for Functional Food Makers III-13
Functional Foods for Children - Larger Scope III-14
Growing Demand for Products that Promote Gut and Digestive
Health III-14
Solutions for Joint Health: Addressing a Major Health Concern III-15
Omega 3s Helps Mitigate Pain III-16

Egg Membrane Offers Notable Benefits III-16
Next Generation Ingredients III-17
Functional Foods Affects Demand for Supplements III-17
Consumer Health Concerns - Major Target Areas III-17
Heart Health - A Major Area of Concern for Americans III-17
Anxiety and Stress Relieving Products Surge in Demand III-18
Teens Taste for Functional Drinks - Gateway to New "Youth
Market' III-18
Functional Food for Women - A Potential Niche III-18
Soya - New Protein Favourite for Americans III-18
Energy Bars - A Favourite of Outdoor Active Consumer III-19
Moving to Mainstream - Energy Bars Energize Souls and Sales III-19
Dairy Products Finally Find Appeal with Americans III-19
Busy Birds Do Brisk Business for Brews III-19
Consumer Confusion Affects Sales at Drug Stores III-20
An Insight into How 'Good for You' Functional Foods Turned
into 'Bad for You' Foods III-20
US Health and Wellness Products Market: A Macro Perspective III-20
Food Makers Focus on Gluten-Free Products III-21
PepsiCo: Market Leader in Health and Wellness III-21

Supermarkets: Leading Channel for Health and Wellness Products III-21
Baby Boomers and Parents of Young Children: Key Growth Drivers III-21
Distribution Network III-21
Regulatory Environment III-22
Food and Drug Administration (FDA) III-22
Consumer Health Information for Better Nutrition Initiative
(CHIBNI) III-22
Dietary Supplement Health and Education Act (DSHEA) III-23
Functional Foods and Dietary Supplements: Comparison of
Regulations III-24
Unsatisfactory Regulations for Energy Drinks III-24
Federal Trade Commission (FTC) III-24
Nutrition Labeling and Education Act (NLEA) III-25
FDA Modernization Act (FDAMA) III-25
Federal Food, Drug and Cosmetic Act (FDCA) III-26
Generally Recognized As Safe (GRAS) III-26
Product launches III-27
Strategic Corporate developments III-30
Key Players III-32
B.Market Analytics III-36

Table 50: US Recent Past, Current & Future Analysis for
Functional Foods and Drinks by Product Segment - Cereals &
Grains, Dairy Products, Beverages, Snacks, and Other
Functional Food Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-36

Table 51: US Historic Review for Functional Foods and Drinks
by Product Segment - Cereals & Grains, Dairy Products,
Beverages, Snacks, and Other Functional Food Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-37

Table 52: US 15-Year Perspective for Functional Foods and
Drinks by Product Segment - Percentage Breakdown of Dollar
Sales for Cereals & Grains, Dairy Products, Beverages,
Snacks, and Other Functional Food Markets for Years 2006,
2014, and 2020 (includes corresponding Graph/Chart) III-38

2. CANADA III-39
A.Market Analysis III-39
Outlook III-39
Market Overview III-39
Consumers Show Preference for Functional Foods and Natural
Health Products III-40
Canada: A Key Supplier for Functional Ingredients and Foods III-40
Research & Development III-41
Regulatory Environment III-41
Definition III-41
Food and Drugs Act and Health Canada III-41
Energy Drink Regulations III-42
Natural Health Product Regulations III-42
Strategic Corporate Developments III-42
Key Players III-43
B.Market Analytics III-44
Table 53: Canadian Recent Past, Current & Future Analysis
for Functional Foods and Drinks by Product Segment - Cereals &
Grains, Dairy Products, Beverages, Snacks, and Other
Functional Food Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020

(includes corresponding Graph/Chart) III-44

Table 54: Canadian Historic Review for Functional Foods and
Drinks by Product Segment - Cereals & Grains, Dairy
Products, Beverages, Snacks, and Other Functional Food
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-45

Table 55: Canadian 15-Year Perspective for Functional Foods
and Drinks by Product Segment - Percentage Breakdown of
Dollar Sales for Cereals & Grains, Dairy Products,
Beverages, Snacks, and Other Functional Food Markets for
Years 2006, 2014, and 2020 (includes corresponding
Graph/Chart) III-46

3. JAPAN III-47
A.Market Analysis III-47
Outlook III-47
Japan: A Major Functional Foods Market III-47
Table 56: Japanese Functional Food Market (2013):
Percentage Share Breakdown of Value Sales by Functional
Claim - Beauty Benefits, Bone & Joint Health, Dietary
Management, Eye Health, Green Charge, Intestinal
Regulation, Lifestyle Disease Prevention, Liver Health,
Multi-balance, Nutritional Balance, Nutritional
Fortification, Tooth Decay Prevention and Others (includes

corresponding Graph/Chart) III-48
Impact of Economic Volatility on Functional Foods Market III-48
Future Prospects III-49
Health - Key Factor Influencing Market Dynamics III-49
Factors Influencing Growth III-50
Key Statistics III-51
Table 57: Sports Nutrition Market in Japan (2013):
Percentage Share Breakdown of Retail Sales by Segment -
Protein Powder, Protein Bars, Protein Ready to Drink, and
Others (includes corresponding Graph/Chart) III-51

Table 58: Fortified Functional Foods Market in Japan
(2013): Percentage Share Breakdown of Retail Sales by
Functional Benefits - Intestinal Regulation, Nutrition
Fortification, Lifestyle Disease Prevention, Weight
Management, Balanced Nutrition, Bone/Joint Support, Good
Skin, Green Charge, Liver Health, Eye Health, Immunity
Benefits, and Others (includes corresponding Graph/Chart) III-51
Manufacturers Turn to International Markets III-52
European Products Find Favor in Japan III-52

Functional Beverages Brim in Japan III-52
Nutraceuticals Enjoy Strong Growth III-52
Functional Drinks - Under a Spate of Bother III-53
Elders - The Best Target for Japanese Food Makers III-53
Distribution Network III-53
Japanese Health and Wellness Products Market: A Macro
Perspective III-53
Table 59: Japanese Functional Foods Market (2013):
Percentage Breakdown of Value Sales by Distribution Channel
Type - Convenience Stores, Correspondence Sales,
Door-to-Door Sales, Drug Stores, Mass Merchandisers and
Others (includes corresponding Graph/Chart) III-54

Table 60: Fortified Functional Foods by Distribution
Channel in Japan (2013): Percentage Share Breakdown of
Sales for Supermarkets/ Hypermarkets, Online Stores/Home
Shopping, Grocery Retailers, Vending Machines, Convenience
Stores, and Others (includes corresponding Graph/Chart) III-55
Regulatory Environment III-55
Definition III-55

FOSHU (Foods for Specified Health Uses) III-55
Yakult Honsha Co., Ltd. - A Key Player III-56
B.Market Analytics III-57
Table 61: Japanese Recent Past, Current & Future Analysis
for Functional Foods and Drinks by Product Segment - Cereals
& Grains, Dairy Products, Beverages, Snacks, and Other
Functional Food Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-57

Table 62: Japanese Historic Review for Functional Foods and
Drinks by Product Segment - Cereals & Grains, Dairy
Products, Beverages, Snacks, and Other Functional Food
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-58

Table 63: Japanese 15-Year Perspective for Functional Foods
and Drinks by Product Segment - Percentage Breakdown of
Dollar Sales for Cereals & Grains, Dairy Products,
Beverages, Snacks, and Other Functional Food Markets for
Years 2006, 2014, and 2020 (includes corresponding
Graph/Chart) III-59

4. EUROPE III-60
A.Market Analysis III-60
Outlook III-60

Market Overview III-60
Functional Drinks Market III-61
Table 64: Functional Drinks Market in Western Europe
(2013): Percentage Share Breakdown of Volume Sales by
Product Segment - Enriched Drinks, Sports Drinks, Energy
Drinks, and Nutraceuticals (includes corresponding
Graph/Chart) III-62
Eastern Europe: A Key Growth Region for Functional Dairy drinks III-62
Market Trends III-63
Functional Drinks with Herbal Extracts: A Huge Potential
Market III-63
Changing Demographics to Propel Market Growth III-63
Table 65: Population Breakup by Age Group for Select
European Countries: 2011 (as a Percentage of Total
Population) (includes corresponding Graph/Chart) III-64
Changing Attitudes to Help Sales Heave III-65
Dairy: The Dearest for Europeans III-65
Yogurts - Driven by Innovation III-65
Market for Enzymes in Food Applications III-65
Protein Ingredient Market in Europe III-65

Sports Drinks Lack Sporting Appeal with Europeans III-66
Heart Health - The New Functional Dairy Target III-66
Europeans Gain Flavour to Nutraceutical Drinks III-66
Regulatory Environment III-66
European Food Safety Authority (EFSA) III-66
B.Market Analytics III-67
Table 66: European Recent Past, Current & Future Analysis
for Functional Foods and Drinks by Geographic Region -
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-67

Table 67: European Historic Review for Functional Foods and
Drinks by Geographic Region - France, Germany, Italy, UK,
Spain, Russia, and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2012 (includes corresponding Graph/Chart) III-68

Table 68: European 15-Year Perspective for Functional Foods

and Drinks by Geographic Region - Percentage Breakdown of
Dollar Sales for France, Germany, Italy, UK, Spain, Russia,
and Rest of Europe Markets for Years 2006, 2014, and 2020
(includes corresponding Graph/Chart) III-69

Table 69: European Recent Past, Current & Future Analysis
for Functional Foods and Drinks by Product Segment - Cereals &
Grains, Dairy Products, Beverages, Snacks, and Other
Functional Food Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-70

Table 70: European Historic Review for Functional Foods and
Drinks by Product Segment - Cereals & Grains, Dairy
Products, Beverages, Snacks, and Other Functional Food
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-71

Table 71: European 15-Year Perspective for Functional Foods

and Drinks by Product Segment - Percentage Breakdown of
Dollar Sales for Cereals & Grains, Dairy Products,
Beverages, Snacks, and Other Functional Food Markets for
Years 2006, 2014, and 2020 (includes corresponding
Graph/Chart) III-72

4a. FRANCE III-73
A.Market Analysis III-73
Outlook III-73
Functional Foods Market III-73
Functional Drinks Market III-73
Table 72: Leading Players in the French Functional Drinks
Market (2013): Percentage Share Breakdown of Value Sales
for Group Danone, Nutrition and Sante, Luxlait Association
Agricole and Others (includes corresponding Graph/Chart) III-73

Table 73: Leading Players in the French Energy Drinks
Market (2013): Percentage Share Breakdown of Value Sales
for Red Bull France SASU, Coca-Cola Enterprises, Karlsbräu
France, Nutrition and Santé SAS, Distriborg France and
Others (includes corresponding Graph/Chart) III-74
Functional Confections Market in France III-74
Market Trends III-74
Risk of Diseases Fuels Functional Food Sales III-74
French Favor Low Cholesterol III-74
High Incidence of 'Bad' Cholesterol Pumps Sales of
Functional Fats III-75

Taste Drives Market Rather Than Health Benefits III-75
BSE Crisis and Misleading Claims Keep French off the
Functional Foods Shelves III-75
Most Desired Health Claims III-75
French Health and Wellness Foods & Drinks Market: A Macro
Perspective III-75
Key Players III-76
B.Market Analytics III-78
Table 74: French Recent Past, Current & Future Analysis for
Functional Foods and Drinks by Product Segment - Cereals &
Grains, Dairy Products, Beverages, Snacks, and Other
Functional Food Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-78

Table 75: French Historic Review for Functional Foods and
Drinks by Product Segment - Cereals & Grains, Dairy
Products, Beverages, Snacks, and Other Functional Food
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes

corresponding Graph/Chart) III-79

Table 76: French 15-Year Perspective for Functional Foods
and Drinks by Product Segment - Percentage Breakdown of
Dollar Sales for Cereals & Grains, Dairy Products,
Beverages, Snacks, and Other Functional Food Markets for
Years 2006, 2014, and 2020 (includes corresponding
Graph/Chart) III-80

4b. GERMANY III-81
A.Market Analysis III-81
Outlook III-81
Functional Foods and Drinks Market III-81
Market Trends III-81
Functional Breads Receive Optimistic Response III-81
Dairy Dreams Come True in the German Market III-82
Functional Drinks - A Fragmented Market III-82
Table 77: Leading Functional Drink Manufacturers in
Germany (2013): Percentage Market Share Breakdown for
PepsiCo Inc., Red Bull GmbH, Coca-Cola Co, and Others

(includes corresponding Graph/Chart) III-82
Health and Convenience - Not Enough for Germans III-82
Energy Shots Banned in Germany III-83
Health and Wellness Products Market: A Macro Perspective III-83
Economic Recovery Benefits Health and Wellness Food and
Beverages III-83
Biggest Winners are Organic and Locally Sourced Health and
Wellness Products III-83
Competitive Environment Remains Fragmented III-84
Discounters Continues to be the Strongest Channel III-84
Future Prospects Shaped by Changing Consumer Preferences III-84
Product Launch III-84
Key Players III-85
B.Market Analytics III-86
Table 78: German Recent Past, Current & Future Analysis for
Functional Foods and Drinks by Product Segment - Cereals &
Grains, Dairy Products, Beverages, Snacks, and Other
Functional Food Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-86


Table 79: German Historic Review for Functional Foods and
Drinks by Product Segment - Cereals & Grains, Dairy
Products, Beverages, Snacks, and Other Functional Food
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-87

Table 80: German 15-Year Perspective for Functional Foods
and Drinks by Product Segment - Percentage Breakdown of
Dollar Sales for Cereals & Grains, Dairy Products,
Beverages, Snacks, and Other Functional Food Markets for
Years 2006, 2014, and 2020 (includes corresponding
Graph/Chart) III-88

4c. ITALY III-89
A.Market Analysis III-89
Outlook III-89
Insipid Tasting Foods Receive Bad Response III-89
B.Market Analytics III-90

Table 81: Italian Recent Past, Current & Future Analysis for
Functional Foods and Drinks by Product Segment - Cereals &
Grains, Dairy Products, Beverages, Snacks, and Other
Functional Food Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2013 through 2020
(includes corresponding Graph/Chart) III-90

Table 82: Italian Historic Review for Functional Foods and
Drinks by Product Segment - Cereals & Grains, Dairy
Products, Beverages, Snacks, and Other Functional Food
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-91

Table 83: Italian 15-Year Perspective for Functional Foods
and Drinks by Product Segment - Percentage Breakdown of
Dollar Sales for Cereals & Grains, Dairy Products,
Beverages, Snacks, and Other Functional Food Markets for

Years 2006, 2014, and 2020 (includes corresponding
Graph/Chart) III-92

4d. THE UNITED KINGDOM III-93
A.Market Analysis

To order this report: Global Functional Foods and Drinks Market
http://www.reportlinker.com/p092491/Global-Functional-Foods-and-Drinks-Market.html

__________________________
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