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SOURCE Research and Markets
DUBLIN, June 16, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/8s449q/global) has announced the addition of the "2014 Report on the International Anti-Counterfeit Packaging Market - Forecasts to 2020" report to their offering.
Technological advancements and government initiatives to curb counterfeiting is expected to drive the market growth. "Counterfeiting practices are rising for food and pharmaceutical products due to globalization of retail sector and dilution of supply chain. Anti-counterfeit packaging market in track and trace technology for product tracking is growing and expected to mature in next few years. Emergence of E-pedigree applications in pharmaceutical is changing the application of RFID technology from real time tracking to real time managing," state Allied Market Research analyst Debbie Shields and Roshan Deshmukh. Anti-counterfeit measurements are taken by companies, so as to minimizing loss due to counterfeiting in-terms of revenue and loyalty. Cost is the significant factor responsible for counterfeiting. However, it is observed that drugs and food items that cost lower are mostly counterfeited mainly due to lower risk involved in terms of penalties.
Anti counterfeit packaging is used in both over the counter and prescription based drugs. Increase in demand for over the counter drug, through internet, raises counterfeiting incidence. These threats can be minimized through implementation of RIFD technology, which is collaborated with e-pedigree software. Leading application of anti-counterfeit packaging includes pharmaceutical drugs, food products, electronic products, apparels etc.
Key Topics Covered:
CHAPTER 1 INTRODUCTION
CHAPTER 2 EXECUTIVE SUMMARY
CHAPTER 3 MARKET OVERVIEW OF GLOBAL ANTI COUNTERFEIT PACKAGING MARKET
CHAPTER 4 GLOBAL ANTI-COUNTERFEITING MARKET BY TECHNOLOGIES
CHAPTER 5 GLOBAL ANTI-COUNTERFEITING MARKET BY APPLICATIONS
CHAPTER 6 GLOBAL ANTI-COUNTERFEITING MARKET BY GEOGRAPHY
CHAPTER 7 COMPANY PROFILES
For more information visit http://www.researchandmarkets.com/research/8s449q/global
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