WJTV News Channel 12 - Target to extend store hours, hoping for younger shoppers

Target to extend store hours, hoping for younger shoppers

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Target to expand store hours, hoping to attract younger, late-night shoppers Target to expand store hours, hoping to attract younger, late-night shoppers
More than 900 Target stores across the country will be extending store hours in an effort to accommodate late night shoppers, including more than 70 Florida retail locations.

Target says that's what customers want and may be a way to get younger shoppers back in the store.

The company said stores will expand their hours to either 11pm or midnight, starting this month.

The news comes as Target Corp. slashed its annual profit outlook for the second time in three months as the retailer reels from a massive customer-data breach, a botched Canadian expansion and sluggish U.S. sales.

The nation's third-largest retailer also said Wednesday that its second-quarter earnings dropped 61.7 percent. Excluding expenses related to the data breach, earnings per share came in a penny short of Target's reduced estimate, issued earlier this month.

The latest results highlight the challenges that new CEO Brian Cornell, a former PepsiCo executive who officially started at Target Aug. 12, faces on all fronts.

Cornell must wrestle not only with problems specific to Target, such as restoring the discounter's reputation as a cheap chic fashion purveyor. But he also must address broader challenges from the economy and competition in the retail industry.

Target says most of its low- to middle-income shoppers have moved beyond the data breach, but they remain cautious about spending in a tough environment. Target said it had to cut prices more than originally expected in the latest period to get shoppers to buy.

Target and other retailers also face a rapidly changing business where shoppers, looking for convenience, are moving away from physical stores and researching and buying on their PCs and mobile devices. That has contributed to traffic declines at Target and other retailers.

Cornell is the first outsider to take the helm at Target. He replaced John Mulligan, the chief financial officer who was interim CEO after Gregg Steinhafel resigned in early May in the wake of the breach that compromised the credit card and personal information of millions of customers and exposed big security flaws.

Mulligan said during a call that Target plans to return to a more normal pace of discounting and focus on attracting shoppers by stocking more exciting products.

To that end, Target is revamping its beauty and baby departments and is also planning to increase its offerings of trendier fashions.

There were some encouraging signs. Customer traffic was down 1.3 percent in the first quarter, not as bad as the 2.3 percent drop in the first quarter. Right after the breach was disclosed last December, traffic dropped 5 percent.

As for the longer hours, San Diego State marketing professor Miro Copic says the longer hours will not only appeal to younger shoppers, but it will also counter lost business taken by internet sales.

Store name
State
Now open:
West Boca Raton
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Delray Beach FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Boot Ranch
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Largo
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
North Dale Mabry
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
University Plaza
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Southside
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Pensacola
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Gainesville
FL
8AM-11PM (Sun); 8AM-11PM (M-F); 8AM-12AM (Sat)
Kendall
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
Brandon
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Sawgrass
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
Ft Myers
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Ocala
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Hollywood
FL
8AM-11PM (Sun); 8AM-11PM (M-F); 8AM-12AM (Sat)
Oviedo
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Naples
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Pembroke Pines
FL
8AM-11PM (Sun); 8AM-11PM (M-F); 8AM-12AM (Sat)
Jacksonville Beach
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Bird Road
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
Park & Tyrone
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
North Miami
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
Aventura
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
Cutler Ridge
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Greenacres
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
St Petersburg Gateway
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Ft Lauderdale
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
St Augustine
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Lakeland South
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Jacksonville Mandarin
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Deerfield Beach
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
New Tampa
FL
8AM-11PM (Sun); 8AM-11PM (M-F); 8AM-12AM (Sat)
Plantation
FL
8AM-11PM (Sun); 8AM-11PM (M-F); 8AM-12AM (Sat)
Miramar
FL
8AM-11PM (Sun); 8AM-11PM (M-F); 8AM-12AM (Sat)
Orlando Millenia
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
Clermont
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Waterford Lakes
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
Lauderhill
FL
8AM-11PM (Sun); 8AM-11PM (M-F); 8AM-12AM (Sat)
Hunters Creek
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
Port Orange
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Clearwater
FL
8AM-11PM (Sun); 8AM-11PM (M-F); 8AM-12AM (Sat)
Ortega
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Lakeland North
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Kissimmee West
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
Jacksonville East
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Viera
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Lake Park/Palm Beach Gardens
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Sanford
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Tallahassee North FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Davie
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
Orlando East
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Lee County
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Naples North
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Pinellas Park
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Wellington South
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Deerfield Beach W
FL
8AM-11PM (Sun); 8AM-11PM (M-F); 8AM-12AM (Sat)
Hialeah
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
Tampa North
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Coral Springs
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Miami Lakes
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Suncoast Pasco County
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Boynton Beach SE
FL
8AM-11PM (Sun); 8AM-11PM (M-F); 8AM-12AM (Sat)
Jacksonville West
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Brandon South
FL
8AM-11PM (Sun); 8AM-11PM (M-F); 8AM-12AM (Sat)
Winter Garden
FL
8AM-11PM (Sun); 8AM-11PM (M-F); 8AM-12AM (Sat)
Coral Springs NW
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Tampa West
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Cape Coral North
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Coconut Point
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Palm Coast
FL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
NE Polk CountyFL
8AM-10PM (Sun); 8AM-10PM (M-F); 8AM-11PM (Sat)
Orlando SW
FL
8AM-11PM (Sun); 8AM-12AM (M-F); 8AM-12AM (Sat)
Orlando - Sodo
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
West Palm Beach
FL
8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
Dadeland South
FL 8AM-10PM (Sun); 8AM-11PM (M-F); 8AM-11PM (Sat)
  • Web Poll

  • Are you more likely to shop at Target once they extend their late-night hours?

  • Thank you for participating in our poll. Here are the results so far:

    Yes
    64%
    82 votes
    No
    33%
    42 votes
    Undecided
    3%
    4 votes
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